Star Wars: The Force Awakens

Cantina Bar

The countdown to the new Star Wars film The Force Awakens has started to almost be in single figures and there are lots more merchandise of the franchise appearing in shops around us.

Next month in Manchester there will be a convention held called “For the love of the Force” between 4^th-6^th December and part of the convention to promote the new film being released and attract attendees to the convention they are opening The Cantina bar!

The bar is a replica of the bar The Cantina that we see in the Star Wars films and you are able to order the drinks (cocktails) that are drunk in the film. This form of experiential marketing is great in my opinion! The fan base for this film is huge and is something a lot of people will want to get involved with, hopefully attracting new market as well, by attendees bringing their friends along to this bar to experience this, in hope that it inspire them to watch the new film and attend this convention.

This form of experiential sensory marketing will be connecting with our senses by creating an environment that we have seen in the film (sight and touch), creating drinks that are in the film for us to try ourselves (sight, smell and taste), providing music that is heard in the film in the bar (hearing).

So why not go and take a look at this bar and try for yourself some Bantha Milk; famously drunk by Luke Skywalker himself, or even some Wookie Juice, a Princess Punch or a Jam Jar Binks and have a look around this convention.

Below is the link to the Cantina scene from Star Wars so if you have never seen it before you can get a feel for what it would look like.