Monopoly Recommendations

Hello Again!

In the previous post I wrote about was around the Monopoly game at McDonald’s currently and I was left with a comment on my blog saying: 

“Really interesting blog post! I Love the game and how McDonalds use this within their products. Do you think the game could be incorporated within the consumer experience when attending a McDonalds restaurant in any way?”

Which got me thinking around ways McDonald’s could do this and I have come up with a few recommendations on how consumer experience could be created during this campaign in McDonald’s restaurants. 

To add to the gamification that is already being used at McDonald’s, each restaurant could include an interactive board which is used only for Monopoly. On these boards each player could have their own username which they can log in to when visiting the store, where they can add what streets and properties they have gained from buying products at McDonald’s (which can also be accessed from home). These boards, when not in use, could also display different “players” boards and create a leader board of who has the most streets and properties and display these throughout the store. This is getting the consumers involved even more as it is turning it in to a game where they will be wanting to beat each other to the top spot.

This game, through the interactive boards and from home, could also create a platform for different players to discuss what streets and properties they are needing and give a chance for players to swap properties and streets, just like the real game of Monopoly. If someone has duplicates of properties they may want to trade these with fellow players to gain something that they have not gained yet, or even trade for one of their free products of a Big Mac, Hash brown, etc. 

Another recommendation for McDonald’s is the idea of creating a scanner code on the Instant Cash Prize stickers. This could encourage consumer interaction instore as well where consumers are able to scan their Instant Cash Prize Stickers and see if they have won there and then. In my opinion, this option will boost the consumer interaction as not a lot of people who visit McDonald’s will have enough time to enter these codes manually at home and will throw them away eventually, but by providing this platform that is quick and effective, may encourage this interaction and a bigger idea around gamification.

What do you think to these recommendations? Do you have any of your own? Please comment, I would love to hear your opinions.