Hey everyone, just seen this really cool pop-up café by Nestlé
and thought I would share it with you all, I really want to go!
Nestlé have launched a pop–up cereal café, Aisle of Wonders,
from March 25th to April 7th in Westfield Stratford, where
customers can make their own pick and mix cereal combination from all of their
products. All the cereals can be enjoyed with a range of different toppings,
milks and yoghurts. The cafe was open from
10 am to 9 pm and was a great opportunity for a “great way to start the day”, a
late breakfast for lunch, a quick snack through the day or evening or even a unique,
alternative Tea treat!
Nestlé are offering customers to try their range of products
for free as well! Where you get the opportunity of buying your own personalised
cereal creation afterwards in the pop up store.
This is a great way for Nestlé to let customers to
experience their products through a low risk experience as the customers are
receiving the product samples for free, which means they are able to try new
products and see if they like them, with no cost attached. Which then will lead
to consumers knowing more accurately what products they prefer by Nestlé for
future.
The Pick n Mix style of café plays on old sweet shops themes
which will appeal to children to come and experience this café. It can also
appeal to older generations as the Pick n Mix theme will bring nostalgia feelings
to the event for them. The Pick n Mix factor of the event creates a fun and
exciting feel to the event for the customers to join in.
They also promote the hashtag #CerealLovers for customers to
use and showcase their creations to their friends on social media websites.
This is a way of gaining consumer interaction between the brand and customer
that will boost the relationship for Nestlé. It also is a free way of
advertisement for Nestlé, bonus!
Don’t worry if you have missed the pop-up cereal café in
Westfield as it is moving to Manchester on the 9th April – 15th
April in the Arndale Centre.
