Hey everyone, just seen this really cool pop-up café by Nestlé
and thought I would share it with you all, I really want to go!
Nestlé have launched a pop–up cereal café, Aisle of Wonders,
from March 25th to April 7th in Westfield Stratford, where
customers can make their own pick and mix cereal combination from all of their
products. All the cereals can be enjoyed with a range of different toppings,
milks and yoghurts. The cafe was open from
10 am to 9 pm and was a great opportunity for a “great way to start the day”, a
late breakfast for lunch, a quick snack through the day or evening or even a unique,
alternative Tea treat!
Nestlé are offering customers to try their range of products
for free as well! Where you get the opportunity of buying your own personalised
cereal creation afterwards in the pop up store.
This is a great way for Nestlé to let customers to
experience their products through a low risk experience as the customers are
receiving the product samples for free, which means they are able to try new
products and see if they like them, with no cost attached. Which then will lead
to consumers knowing more accurately what products they prefer by Nestlé for
future.
The Pick n Mix style of café plays on old sweet shops themes
which will appeal to children to come and experience this café. It can also
appeal to older generations as the Pick n Mix theme will bring nostalgia feelings
to the event for them. The Pick n Mix factor of the event creates a fun and
exciting feel to the event for the customers to join in.
They also promote the hashtag #CerealLovers for customers to
use and showcase their creations to their friends on social media websites.
This is a way of gaining consumer interaction between the brand and customer
that will boost the relationship for Nestlé. It also is a free way of
advertisement for Nestlé, bonus!
Don’t worry if you have missed the pop-up cereal café in
Westfield as it is moving to Manchester on the 9th April – 15th
April in the Arndale Centre.
WOW!! I love cereal, definitely making a visit to the Manchester Café. Such a good idea to create a positive brand image.
ReplyDeleteThis idea is so simple but such a good way to promote the brand and new cereals nestle has to offer.
ReplyDeleteI haven't had Cookie Crisp in sooo long!
ReplyDeleteCereal for breakfast, lunch and dinner? Yes please. :)
ReplyDeleteA good way to promote brand loyalty, even those of us unable to attend will now be imagining bowls of cereal!
ReplyDeleteInteresting way to market what is essentially a very cheap product. I believe there is a cafe in Camden that is similar http://www.cerealkillercafe.co.uk/menus/
ReplyDeleteIt'll be interesting to see the pop-up cafe swamped with customers lapping up the unremarkable (and probably paying a premium) simply because it is being presented in a novel way.
Wow that's a really interesting, simple and positive way of promoting the brand. I love cereal and also love every product of Nestlé so I probably will spend time in Manchester!!!
ReplyDeleteCereal is good at any time of the day/year. When are they coming to Easton?
ReplyDeleteThis is a great way to get customers involved with the Nestle brand! Such an interesting post! Wish I had the chance to go!!
ReplyDeleteVery interesting post, definitely a great way to get the consumers emotionally involved in the product. Well done!
ReplyDeleteSounds amazing! Would love cereal for dinner. Easy way to promote brand and we get free food, everyone is a winner
ReplyDeleteThis sounds awesome! I hope this comes to Cornwall! I need some more cereal in my life :3
ReplyDeleteI need this in Southampton!! Really interesting post! they would have to be up before 10am though to catch me! :D
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